Blog
Message-first marketing, in practice
Articles on marketing strategy, messaging, and leading your marketers, by Matt Anderson.
Testable Marketing Strategy: The Path to Scaling Fast
In the world of marketing, there’s a widely accepted mantra: test everything. However, despite this rigorous approach, many businesses find their efforts falling flat. So, what’s going wrong?
Get Ready – Launching Apple Vision Pro
Apple is launching its first new product category since AirPods and Apple Watch and is giving us once again a masterclass in tasteful and impactful advertising. Let’s examine its first ads and see what we can learn.
The Entrepreneur’s Indispensable Role in Marketing Success
In my 20+ years of professional marketing experience, there’s one factor that more than any other has separated the winners I’ve worked with from those whose marketing investments failed. What is it? Read to find out.
Rethinking Buyer Personas
Buyer personas traditionally rely on demographics. But with the shift from mass media to digital, we have new ways to understand our customers. Welcome to the age of psychographics. See how in-depth psychological profiles are transforming marketing strategy.
How to Unleash the Power of AI for Your Marketers
Today, AI is unleashing unprecedented breakthroughs in marketers’ productivity. But marketing strategy hasn’t caught up. Until now. See how the right approach to marketing strategy can help your marketers unleash the power of AI in your business.
Why Your Marketing Strategy Must Start With Your Message
For most of marketing history, reaching your ideal customer was the biggest problem. The world has changed. Today, marketing strategy must start with your message. Here’s why.